It’s my opinion that radio stations need to be streamling online as of yesterday. Work is already underway to bring the Internet to car radios. In five years, it will be a standard feature, trust me. If you aren’t streamling online now, you will be part of ancient history. If you don’t already have a good website you are promoting on air, you will be left in the dust.
Radio will be about localism in the future. With the Net in cars, people will be abel to travel across country and listen to their favorite station from back home. That’s where local will be hot.
The train has left the station. Are you going to run and jump on and left waving goodbye?
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November 10, 2006 at 7:00 am
ABSOLUTELY!
I have believed this for 10-years! When I was running KSWM, we started streaming back in the 90′s. There’s no question that when mobile internet appears on the dashboard of cars, streaming will become the preferred way to receive your favorite station.
There are still some licensing issues. Some talk stations don’t stream because they don’t want to go through hassle of replacing shows they can’t stream (Rush, etc). Others just do it anyway, and hope they don’t get caught.
But, streaming is here. It’s a factor now, and it will grow exponentially when we get mobile internet service in cars. And, that’s not far away now.
Art MOrris